Hi, I’m Amanda.
I began my career in architecture but quickly discovered my passion for user experience design. In both fields, I strive for refined simplicity, addressing real user needs while creating moments of delight.
By taking a holistic approach to design, combining problem-solving skills with empathy, I craft seamless experiences that drive user engagement and align with business objectives.
Experience
Jan 2022 - Present
2017 - 2021
London
Senior UX Designer (May 25 - ongoing)
UX Designer (Jan 22 - May 25)
Product Team
Identity Check, Age Verification, Sign-up Product, Cloud Wallet, Documentation, Marketing & Sales Assets.
Location
Title
Team
Projects
Led the end-to-end UX design for responsive B2B2C customer verification products, contributing to a 47% increase in user conversion.
Created high-fidelity interactive prototypes using Figma to test and validate the integration of mobile network data into the age verification flow, resulting in a 26% boost in successful age checks.
Defined UX strategy through continuous qualitative and quantitative research (Typeform, Lyssna) and user behaviour analysis (PostHog, DataDog), identifying adoption barriers and driving an 11% uplift in adoption for OneID’s largest customer.
Initiated, managed and built a developer documentation portal from scratch, in developerhub.io, improving onboarding efficiency and reducing support dependency.
Designed a no-code self-service customer portal to streamline onboarding for non-technical users, enabling a scalable passive revenue stream. Authored MVP requirements in collaboration with Product and Engineering.
Developed and maintained a Figma-based design system, standardising UI components and accelerating delivery across teams.
Collaborated cross-functionally with Engineering, Marketing, and Sales to ensure feasibility, strategic alignment, market relevance, and go-to-market readiness.
Applied WCAG 2.1 AA standards to ensure accessibility.
Produced marketing and sales enablement assets, contributing to a 252% increase in user journey volume over a three-years period.
Presented design rationale through storytelling and workshops, aligning stakeholders and securing buy-in for key product initiatives.
London
Architect
Before working as a UX Design, I worked nearly five years in architectural studios in London, where I took on key roles and proactive initiatives, including:
Location
Title
Projects
Led a multi-disciplinary design team through RIBA Stages 1-4 of an £8.5 million co-living space project in Woodberry Down, London, navigating local authority constraints to maximise unit viability.
Completed tender documentation and final building information modelling (BIM) for a multi-block residential development in Barnet, London, within a challenging four-month deadline.
Conducted code compliance evaluations for 230 flats, ensuring all regulatory requirements were met.
Coordinated the design team to achieve technical optimisation for a block of flats in St Albans, resulting in a 5% budget reduction while maintaining overall project viability.
Education
2020-21
UX Design
UX Design Certificate
Intensive, project-based course covering UX research, UI design, wireframing, prototyping, usability testing, and design thinking.
Field
Degree
Description
Completed end-to-end UX case studies, applying user-centred design principles and industry-standard tools (e.g. Figma, Adobe XD);
Conducted user research, competitor analysis, and usability testing to inform design decisions;
Designed and iterated on wireframes, interactive prototypes, and high-fidelity UI designs;
Collaborated with a mentor and industry professionals to develop real-world projects;
Developed a final portfolio-ready UX project, showcasing a full product design process.
2011-2016
Architecture
Single-Cycle Master’s Degree
A five-year integrated programme that directly awards a Master’s degree without a separate undergraduate phase. Equivalent to a combined Bachelor's and Master's degree, providing in-depth academic and professional training in Architecture.
Field
Degree
Description