Led end-to-end design for identity or age verification and digital verified onboarding, used by partners such as NatWest, Docusign and Adobe, driving a 47 % increase in completion rates and 300× growth in weekly completed journeys.

Defined UX strategy for a secure data wallet enabling credential reuse, improving user speed and reducing OneID’s cost-per-check for returning users by two thirds.

Created user journeys, wireframes, high-fidelity UI and interactive prototypes to validate mobile-first age verification flows using mobile-network data; delivered in 3 months.

Conducted mixed-method research (Typeform, PostHog, DataDog, Lyssna) to uncover adoption barriers and inform UX strategy, improving one client’s (B2B2C) uptake by 15%.

Built and scaled a Figma-based design system, defining tokens, patterns, and UI components to ensure brand consistency, delivery speed, and accessibility compliance (WCAG 2.1 AA).

Identified gaps in internal tooling and built a developer documentation portal, internal demo/testing environment, and sales enablement assets, improving client onboarding and supporting product adoption.

Partnered with Product, Engineering, and Commercial stakeholders to shape product strategy and lead cross-functional workshops, driving alignment and accelerating decision-making across user, business, and technical priorities.