Hi, I’m Amanda.
I began my career in architecture but quickly discovered my passion for user experience design. In both fields, I strive for refined simplicity, addressing real user needs while creating moments of delight.
By taking a holistic approach to design, combining problem-solving skills with empathy, I craft seamless experiences that drive user engagement and align with business objectives.
Experience
Jan 2022 - Present
2017 - 2021
London
Senior UX Designer (May 25 - ongoing)
UX Designer (Jan 22 - May 25)
Product Team
Identity Check, Age Verification, Sign-up Product, Cloud Wallet, Documentation, GTM Strategy, Marketing & Sales Assets.
Location
Title
Team
Projects
Led end-to-end design for KYC, identity verification and digital verified onboarding, used by partners such as NatWest, Docusign and Adobe, driving a 47 % increase in completion rates and 300× growth in journey volume.
Defined UX strategy for a secure data wallet enabling credential reuse, improving user speed and reducing cost-per-check by one-third and user verification time up to 20x faster.
Created flows, wireframes and interactive prototypes in Figma to validate new mobile-first user journeys using mobile-network data; delivered a seamless age-check flow in 2 months, resulting in a 26% increase in successful age verifications.
Conducted mixed-method research (Typeform, PostHog, DataDog, Lyssna) to uncover adoption barriers and inform UX strategy, improving one client’s (B2B2C) uptake by 11 %.
Built and scaled a Figma-based design system, defining tokens, patterns, and documentation to ensure brand consistency, delivery speed, and accessibility compliance (WCAG 2.1 AA).
Initiated a developer documentation portal (DeveloperHub.io) reducing customer onboarding time and support requests.
Collaborated daily with Product Owners, Engineering, and Commercial teams to align technical feasibility, business priorities, compliance and GTM strategy.
Facilitated cross-functional workshops and co-creation sessions to align design, engineering, and stakeholder priorities.
London
Architect
Before transitioning into UX design, I worked for award-winning architectural practices in London. Through this experience, along with my architectural education, I developed a systems-thinking mindset and a structured design approach - both directly transferable to digital product design.
I took on key roles and initiatives, including:
Location
Title
Projects
Led a multi-disciplinary design team through RIBA Stages 1-4 of an £8.5 million co-living space project in Woodberry Down, London, navigating local authority constraints to maximise unit viability.
Completed tender documentation and final building information modelling (BIM) for a multi-block residential development in Barnet, London, within a challenging four-month deadline.
Conducted code compliance evaluations for 230 flats, ensuring all regulatory requirements were met.
Coordinated the design team to achieve technical optimisation for a block of flats in St Albans, resulting in a 5% budget reduction while maintaining overall project viability.
Education
CareerFoundry, London
2020-21
UX Design
UX Design Immersion Certificate
Intensive, project-based course covering UX research, UI design, wireframing, prototyping, usability testing, and design thinking.
Field
Degree
Description
Completed end-to-end UX case studies, applying user-centred design principles and industry-standard tools (e.g. Figma, Adobe XD);
Conducted user research, competitor analysis, and usability testing to inform design decisions;
Designed and iterated on wireframes, interactive prototypes, and high-fidelity UI designs;
Collaborated with a mentor and industry professionals to develop real-world projects;
Developed a final portfolio-ready UX project, showcasing a full product design process.
2011-2016
Architecture
Single-Cycle Master’s Degree
A five-year integrated Bachelor and Master’s degree in Architecture.
Field
Degree
Description